“True Italian Taste” 2021 promotes Italian cuisine in Vietnam

The Italian Chamber of Commerce has launched the “True Italian Taste” 2021 with a collection of resourceful functions in Hanoi and HCMC to market Italian cuisine as perfectly as trade and financial investment amongst Italy and Vietnam.

A press conference introduces the “Italian Cuisine – Italian Style” cooking contest in Hanoi.
A press meeting introduces the “Italian Delicacies – Italian Style” cooking contest in Hanoi.

About the years, “True Italian Taste” activities have been held in Hanoi and Ho Chi Minh Town with numerous actions, together with workshops and seminars, incoming small business and training routines, master courses, and gatherings advertising genuine Italian solutions to Vietnamese consumers.

The activities make Vietnamese foods importers and distributors, inns, dining places and catering companies (Horeca) and clients distinguish amongst authentic and Italian-like dishes.

Italy has introduced the “True Italian Taste” functions in 40 nations and territories because 2016 and in Vietnam considering that 2019.

“Vietnam is a single of the priority nations of our world’s market strategy. It’s an essential marketplace with nearly 100 ml individuals, with rising money, and refined taste,” Italian Ambassador to Vietnam Antonio Alessandro said at a the latest press meeting in Hanoi. 

“We consider that Vietnam is an acceptable nation to launch this variety of initiative, by doing so we can depend on the appreciation of Vietnamese community for Italian F&B. We want to increase bilateral exchanges which were being close to US$5 billion in 2019. We perform alongside one another with Vietnamese companions to improve strategic partnership and make our business enterprise development in equally strategies.”

About the past five years, Italy’s export turnover to Vietnam has greater 78% achieving US$1.5 billion in 2020. Agro-foods export, which accounts for 6.7%, grew 86% in the review interval.

Pham Hoang Hai, government director of the Italian Chamber of Commerce (ICHAM) stated the “True Italia Taste” program aims to assist Vietnamese enterprises and people recognize more about “Made in Italy” solutions and have the best choice in picking out “100% Built in Italy ingredients”.

In one more way, it will help Vietnamese importers and distributors learn about Italian food stuff and beverage conditions, import and export insurance policies, Italian sector, taste, and demand for agro-foods products.

A agent of An Nam Good Meals Enterprise, which imports Italian food to Vietnam, mentioned, “We have two distribution channels – merchants and HoReCa – masking practically all supermarkets, inns, dining places, and caterings in Vietnam. An Nam organization has regarded as lots of things when we choose any model of merchandise, which include the good quality of merchandise and reputation of the brand to shoppers to make certain the good results of the products.”

Ambassador Antonio Alessandro explained that Italy is well known for 3F letters – food items, trend, and furniture and a person of the world’s 10 most significant food stuff exporters. However, Italy’s food exports to Vietnam remain modest, about EUR70 million.

“The business enterprise setting in Vietnam has modified considerably over the past 20-30 decades due to the fact Doi Moi (Renewal),” stated Ambassador Antonio Alessandro. “The state has liberalized the enterprise sector and Italian firms functioning in Vietnam are commonly extremely delighted about the enterprise surroundings in the state. Of class there are locations the place you can do improved we can do much better as overseas partners. And the EVFTA delivers the mechanisms for a bilateral consultations and and gives devices to make these enterprise surroundings even much better.”

This yr, ICHAM has released the “True Italian Taste” in a type of a cooking contest entitled “Italian Delicacies – Italian Style” in Hanoi with a new sensational, substantially far more intriguing practical experience.

The contest’s Finale will be a live cooking clearly show known as “Authentic Italian Table”, joined by chefs, foodstuff bloggers, journalists and businessmen on May 22. A very similar function is scheduled in Ho Chi Minh City in September.